"Did you receive my last email?" You’re kidding...
Introduction
I’ve been in the marketing and sales industry for over 15 years. In all that time, I’ve noticed something: There are certain questions prospects ask us on a regular basis. One of these common questions is, "Did you receive my last email?" You're kidding... right? Of course you did! But when was the last time someone asked you this question?
How many times have you sent an email to a prospect or customer only to hear, "Did you send it?"
If you’re like me, this has happened more than once: You send an important email to a prospect or customer only to hear, "Did you send it?"
It's a humiliating experience.When the message is returned as undeliverable, you begin to worry that your relationship with the recipient is jeopardized.After all, how can they trust you if they can't even get your emails?
The good news is that there are several simple fixes for this problem. Most of them require little effort on your part—just some time spent working out the kinks in your workflow and setting up filters so that messages from specific people go straight into folders where they aren't lost in an inbox full of noise.
It’s happened to me more times than I care to admit. I know most of us can relate. This experience is terribly frustrating and embarrassing.
If you’re not using personalization in your emails, it’s time to start.
Personalization is a simple technique that adds context and relevance to your messages. It lets the recipient know that you care enough about them to tailor your message specifically for them.
Studies show that personalization increases response rates by at least 25 percent and improves engagement by more than 50 percent. More importantly, adding personalization helps build trust between the sender and receiver because it shows the sender considers them as an individual rather than just another number in their inbox.
I found myself asking why this happens and how we can fix it.
To be clear, I'm not suggesting that you only email people when they've forgotten to follow up with you. If it's been a while and they haven't replied, then go ahead and send another email. But if it's been only a few days or hours since your last correspondence, I think it's time to change things up.
I found myself asking why this happens and how we can fix it. Is there anything you can do to make sure your emails are opened? How can you write an email that people want to open and read? What is the best way to write an email that makes someone excited about responding back? What is the right way to write an engaging email so that the recipient will want more from you?
Here are some ideas on how to write better emails:
Think about what matters most in this relationship—is it convenience or personal connections? Do both matter equally? Or perhaps one overshadows the other for now (and maybe forever). In some cases, convenience trumps all else, but usually we want both—just different quantities of each at different times!
In B2B marketing, it's all about the personal touch, even if many conversations are online and over the phone. Therefore, our job is to get people's attention and hope that they open our emails.
B2B marketing is all about the personal touch, even if many conversations are online or over the phone. Therefore, our job is to get people's attention and hope that they open our emails.
The best way to do this? Make your emails interesting and engaging—in other words, nurture leads through email marketing automation.
The best way to make sure your prospects open your emails is by making them interesting and engaging. This is called email nurturing or email marketing automation.
The best way to make sure your prospects open your emails is by making them interesting and engaging. This is called email nurturing or email marketing automation.
Email marketing automation involves sending relevant content at the right time to the right people. For instance, if you have an event coming up next week and you want to build buzz about it, then you might send a teaser email on Friday afternoon telling everyone that tickets will be on sale on Monday morning (for one hour only!). If someone opens this particular email, there’s a good chance that they will click through for more information about the event. But if someone does not open this particular email (or any other related ones), then it will be difficult for them to purchase tickets during their allotted time period because they were never given any notice about when those tickets would go on sale! Therefore, being aware of what types of content each prospect might find interesting based on previous engagement with your brand can help ensure that they take advantage of all opportunities available at different times throughout their purchase journey—and ultimately increase conversion rates across all channels!
Make your email content relevant and the recipient will want to respond.
Make your email content relevant.
What does that mean? It means that the information you share with your recipient should be personally relevant to them. relevant to their business, interests, location, time frame, and mood. Their needs, goals, and challenges as well. And also success!
In other words, make sure your email is personal enough for them to want to respond back to you with their own message or question.
Conclusion
If you want your emails to be read, then make sure they are relevant and engaging. You can do this by using email marketing automation or nurturing, which is a process of sending personalized emails to your target audience at the right time with the right message. You can also use some tools like triggers or drip campaigns that will help you stay in touch with your prospects without being annoying.
